WTM LONDON 4-6th November 2025

Having committed to the joint largest stand of all sub-Saharan destinations (the same as South Africa and twice that of Kenya, Rwanda and Botswana), Tanzania is set to maximise the renewed trade interest in tourism to the destination.

WTM London

Tanzania at WTM 2024 video

SOME TRADE FEEDBACK

Jordan Fry / Wildlife Worldwide

The stand is great. It shows exactly what you can do in Tanzania

Adele Cutler, / Director, PinDrop

It looks absolutely fantastic. I love the balloon. Picking that one thing to stand out is fantastic. Well done.

Claire Roadley / Director, Umlingo

It gives you a real sense of a place we can all aspire to. The stand looks amazing and makes you want to talk to all the exhibitors. You're a magician to have achieved this in such a short time.

Maureen Okore / Regional Marketing Director, Serena

I really like the hot air balloon concept, the giraffe, the lions...it all looks so realistic...and SO creative. I love it

Tessa Bott / Director, Tsessabe

Excellent, it's so different and really showcases Tanzania and Zanzibar.

Fern Montgomery / Samphire

What a great stand. I love the look and feel of the entire thing

Hannah Kleber / Kleber Group

I love this stand, its so different from so many others. The lion, the giraffe, the balloon....so creative. Finally someone does something different...and typically it is you!

WTM Organisers

Shortlisted for Best Stand (Africa)

It's so distinctive. Some stands could be for just about anywhere, but this is very clearly Tanzania....It feels like Tanzania. A real achievement.

FLOORPLAN

TTB staff roles

TTB staff on hand at the event, will be given specific roles on the stand. For example, knowing exhibitor locations on the stand; taking visitors to specific booths; offering contact details; VIP diary management; providing guidance for DMC selection etc.

Role of the High Commission
Space : Booking the space and providing the design/build.

Media : Encourage travel writers and journalists to visit the stand, potentially to meet with dignatories for interviews, but not media advertising salespeople (who I will meet with).

Appointments : It is not our role to create appointments for exhibitors, especially as 90% of buyers will not be from our market (UK), but we will look to assist buyers on how to engage with the right exhibitors.

Maximising the event for exhibitors

I plan to produce training videos for would-be exhibitors providing :

Differentiation and branding advice
Making use of databases to gain appointments
Which part of the stand do you want to be in? Faster paced exterior or slower paced interior?
What materials should you be bringing to the event
What should be in your presentation?
How should you conduct yourself on the stand? (Dress, activities, phone-use etc)
Networking opportunities and how to use them.
Buying signals and follow-ups.

WTM Exhibitor recruitment video, July 2024