An invitation to tourism stakeholders to maximise AFCON 2027

The Tanzania Tourism Sector Safety & Protection (TTSSP) cordially invites you to join them in promoting a cultural legacy for mainland Tanzania and for the world.

This is a vital and collaborative event. This is more than a meeting; it is a call to action to strategically promote and enhance mainland Tanzania's rich cultural heritage.

While our nation is globally celebrated for its magnificent wildlife, our true strength lies in the vibrant cultures, ancient history, and welcoming communities of the mainland.

With football's African Cup of Nations (AFCON) 2027 tournament just around the corner, Arusha is set to become a global stage. This presents an unprecedented opportunity to showcase the soul of mainland Tanzania to thousands of fans and visitors.

Your participation is not just welcome—it is essential to our collective success.

Why You Must Be There: The Benefits for Everyone

This event is designed to be a dynamic, hands-on workshop where we will unite the expertise of tourism professionals with the enthusiasm of our guests. We will be inviting AFCON 2027 clients and visitors in Arusha to join us, giving you a direct platform to engage with them and transform their football trip into a cultural adventure.

1. For Tourism Stakeholders:

Meet Market Demand: Understand what today's tourists, especially those coming for

major events like AFCON, are looking for—authentic, immersive cultural experiences.

Streamline Operations: Gain insight into the requirements for running a compliant

business, including licensing, tax regulations, and service standards, ensuring you're

ready for the influx of visitors.Build Strategic Partnerships: Collaborate with other operators, government agencies,

and communities to develop unified tour packages that enhance a visitor's experience

and create new revenue streams.

2. For Clients, Tourists, and Football Fans:

• Unforgettable Experiences: Discover how to go beyond the stadium and get a once-in-a-lifetime opportunity to experience the true heart of Tanzania.

• Ethical and Authentic Travel: Learn how your journey can directly support local

  communities and cultural preservation by engaging with certified tour operators and

  community-based projects.

• Seamless Travel: Find out about the latest visa and travel requirements, ensuring a

  smooth and stress-free trip from arrival to departure.

3. For Investors, Government, and Local Communities:

• Economic Growth: Attract new investment and increase foreign exchange earnings by showcasing a diversified tourism sector. This will lead to job creation and a boost to the GDP.

• Cultural Preservation: By celebrating and showcasing our cultural heritage, we ensure that our traditions and historical sites are protected for future generations.

• Enhanced Global Profile: We'll leverage the international spotlight of AFCON 2027 to

  position Tanzania as a premier destination for both sports and culture, attracting more visitors and future investment.

Key Activities We Will Work On

We will focus on creating a unified, multi-regional strategy to ensure every corner of mainland Tanzania benefits from this global event.

Our discussions and workshops will cover :

Northern Zone (Arusha, Kilimanjaro, Manyara) We'll develop cultural safaris that blend wildlife with authentic experiences, such as Maasai and Hadzabe cultural tours. We will also promote day hikes and cultural tours of the Chagga and Meru people on the slopes of Mount Kilimanjaro and Meru. We'll highlight unique local activities like traditional banana beer brewing and visits to the historical Mto wa Mbu village, which is home to over 120 tribes.

Coastal Zone (Dar es Salaam, Tanga, Lindi, Mtwara) We will promote our Swahili heritage through historical tours of Bagamoyo and other coastal towns, marketing coastal getaways to AFCON visitors. We'll also highlight the UNESCO World Heritage ruins of Kilwa Kisiwani and the unique coastal lifestyle of fishing communities.

Southern Highlands (Iringa, Mbeya) We will highlight hidden gems like the Isimila Stone Age Site, where visitors can see ancient stone tools. We'll also promote cultural routes in the Udzungwa Mountains, a hub of biodiversity and local traditions, and combine game drives in Ruaha National Park with visits to nearby communities.

Western & Central Zones (Dodoma, Kigoma, Katavi) We'll raise awareness of less- traveled areas with incredible attractions, including the UNESCO World Heritage Kondoa Rock-Art Sites in Dodoma, which provides a deep dive into ancient art and history. We'll also market chimpanzee trekking in Gombe and Mahale Mountains National Parks as a unique, once-in-a-lifetime experience. In Dodoma, we will also showcase the emerging local wine industry.

Hands-on Cultural Experiences:

We'll facilitate discussions on creating and marketing engaging, interactive activities, such as:

• Cooking classes to teach visitors how to prepare local dishes like ugali and pilau.

• Artisan workshops for beadwork, pottery, and wood carving.

• Market tours to places like Arusha Central Market, offering a real glimpse into daily

  life.

• Traditional performances and storytelling sessions that celebrate Tanzania's

  diverse tribal heritage.

Your input will directly shape how we market these incredible sites and ensure a seamless, unforgettable experience for all our guests.

Let's seize this opportunity together. Let's show the world that mainland Tanzania is more than just a destination; it is a nation with a deep, rich, and welcoming soul.

Event Details:

● Date starting: June 19, 2027

● Date End: July 18,2027

We eagerly await your presence and collaboration. For inquiries and to RSVP, please contact Us: Email: ttssptz@gmail.com,

Phone/whatsapp +255764774360/+255657377792