Dr Ashatu Kijaji becomes new Minister for Tourism as President sets 8m target
- Tim Henshall
- 7 days ago
- 1 min read
President Samia Hassan has appointed Dr Ashatu Kijaji as Minister for Natural Resources and Tourism (MNRT), tasking her with driving a new five-year agenda to boost arrivals from 5.6 to 8 million.
The agenda prioritizes global marketing, improved air transport, and strengthened wildlife conservation.
Dr Kijaji replaces Dr Pindi Chana, whose term concluded after the October 29 general election. Her appointment pairs her with Mr Hamad Hassan Chande, who has been named Deputy Minister for the same ministry.
The strategy includes intensified global marketing campaigns, business innovation, and a renewed focus on Europe and North America as priority markets.
Tourism remains one of Tanzania’s largest foreign-exchange earners, and the new plan emphasises integrating tourism promotion with conservation and sustainable resource management.