Serena Hotels boosts UK presence by appointing LJR Consultancy
LJR Consultancy has been appointed as the UK representatives for Serena Hotels, an internationally recognised hospitality group with a distinctive portfolio of hotels, resorts, safari lodges and camps across Africa and Asia.
LJR Consultancy will represent Serena Hotels’ African portfolio in the UK, comprising 17 upscale properties across Tanzania, Zanzibar, Kenya, Uganda, Rwanda, the Democratic Republic of Congo and Mozambique.
Ngorongoro Serena Safari Lodge
Arusha Serena Hotel
Serengeti Sernea Safari Lodge
Lake Manyara Serena Safari Lodge
Serena Mivumo River Lodge
Mbuzi Mawe Serena Camp
Kirawira Serena Camp
Zanzibar Serena Hotel
Dar es Salaam Serena Hotel
LJR's Managing Director, Lisa Rawlings explained, "Serena is a brand that has a well-earned reputation for excellence. We will be their voice in the UK and look forward to increasing visitor numbers via travel professionals eager to please their clients".
Set in some of the continent’s most remarkable destinations, the collection offers travellers exceptional opportunities to experience Africa through thoughtfully located properties that connect seamlessly with both business and leisure itineraries.
Renowned for its warm hospitality, high standards of service and always a distinctive sense of place, Serena Hotels creates experiences that encourage travellers to discover the character of each destination. Each property reflects the culture, history and environment of its surroundings.
Heritage and responsible tourism are central to the Serena philosophy. Across its African portfolio, the group places a strong emphasis on environmental stewardship, cultural preservation and community engagement. Initiatives include supporting local producers and artisans, promoting cultural and heritage sites, protecting biodiversity and creating opportunities for local communities to benefit from tourism.
Serena Hotels will be attending WTM London from 3–5 November 2026, on the Africa stand S7610. Should you wish to arrange a meeting with them during the show, please do let us know and we would be delighted to coordinate an appointment.
For further information, please contact Zoe Saunders via Zoe@ljrconsultancy.co.uk
High resolution images and fact sheets can be found here.
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