Enduata Camps become members of The Long Run
- 2 days ago
- 3 min read
Enduata Camps are extremely proud to have recently become a member of The Long Run. A global community of tourism industry change-makers, from eco-lodges to tour operators, dedicated to accelerating positive impact through their 4Cs framework combining conservation, community, culture, and commerce (see details below).
Rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet.
"We want to do some good in as many ways as possible. But saying it and doing it are two very different things. Joining The Long Run means actually putting our plans into action." Matt Wilkey, Co-Founder of Enduata Camps.
The 4Cs framework is a practical tool that integrates sustainable and regenerative practices into any travel business. Designed by practitioners and experts, it makes strategic and holistic sustainability more accessible and rigorous.
Collectively, members help conserve over 23 million acres of biodiversity, celebrate 116 different cultures, and improve the lives of 350,000 people. www.thelongrun.org"
Enduata is built on a solid partnership between Tanzanian guide Michael Shayo and British hospitality entrepreneur Matt Wilkey. The pair met when Michael guided Matt's family on safari. What started as an exchange of texts over WhatsApp evolved into an ambitious business plan to build lodges that would give back to both people and wildlife.
Originally trained as a chef, Michael switched to become a guide for Chem Chem and later Asilia. Experiencing first-hand the struggles newly qualified hospitality staff face, he wanted to set up a lodge to help industry newcomers get a foot in the door. Wild Wakati is the first of several camps, and there are plans to open in more remote areas.
Enduata became members of The Long Run before Wild Wakati opened its doors. They wanted to embed sustainability from day one, rather than retrofitting it two years in.
CONSERVATION
Enduata contributes financially to anti-poaching patrols protecting the wildlife that surrounds the camp. A percentage of every bednight at Wild Wakati Camp goes directly to conservation projects in the Serengeti.
Enduata also pays conservation and park management fees to TANAPA, contributing to the operational costs of protecting the park.
COMMUNITY
50% of Wild Wakati's team is recruited from local communities, including those around Arusha. Staff training and career development are built into camp operations from the start.
Enduata is working with local conservation partners and NGOs to build training, mentorship and leadership development programmes for staff.
CULTURE
Enduata's goal is for local Maasai culture to be at the centre of the guest experience, presented by the people who hold it, rather than packaged for tourism.
The camp runs a dedicated children's programme introducing younger guests to life in the bush: traditional fire-making, cooking sessions, insight into Maasai culture, and safari-style football.
COMMERCE
The business was designed from the start to make commercial success and conservation inseparable. A share of revenue is reinvested in conservation and local employment. The logic is straightforward: a healthy ecosystem and a healthy community are what guests come for.
About The Long Run
We are a membership organisation supporting a global community of purpose-driven tourism businesses to accelerate positive impact across a framework consisting of 4Cs:
Committed to fairness, transparency, positivity, and creativity, we use innovative solutions and collaborative action to harness tourism as a force for good. We go about achieving this in three ways:
SUPPORT
Comprehensive technical and strategic sustainability support from a team of data, conservation, and social scientists.
Personalised and available online and onsite, this helps members improve their sustainability performance and address short and long-term challenges.
Regular check-ins and impact reporting templates allow members to develop, assess, and communicate their progress.
A guided journey towards the industry-leading Global Ecosphere Retreat® certification.
EXCHANGE
Facilitating the transfer of knowledge and experience between members and experts.
Continuous learning through webinars, a members-only forum, newsletters, and onsite exchanges.
Access to The Long Run’s network, providing opportunities to build new relationships and explore collaborative opportunities.
Annual member and regional meetings bring conservation and sustainable tourism leaders together for workshops, networking, and interactive experiences at member destinations.
INSPIRE
High trust and credibility by vetting every member through referrals, application calls, and due diligence.
A detailed Impact Report and online Impact Show showcase boundary-pushing collective impact and initiatives annually.
A trusted go-to for case studies and information for global organisations, media, trade shows, and academic institutions.
Supporting positive behaviour change throughout the tourism industry by connecting purpose-driven experiences with sales channels and customers.
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