Foxes pick-up Responsible Tourism gold at WTM Africa

Foxes Safari Camps, a family-owned portfolio of seven camps and lodges across southern and western Tanzania, has been awarded Gold in the ‘Can an All-Inclusive be Responsible?’ category at the 2025 WTM Africa Responsible Tourism Awards, held at the Cape Town International Convention Centre on 10 April.

Foxes Safari Camps received the Gold accolade for its innovative circular economy model, which sets a strong example of how all-inclusive tourism can operate responsibly.

“All-inclusive” holidays are often criticised for:

• Cutting out local businesses (since guests don’t need to spend money outside the hotel/lodge)

• Generating lots of waste (buffet culture, mass consumption)

• Offering little cultural connection or economic benefit to the surrounding community

• Focusing more on convenience than sustainability

So this category is for businesses that break that mould, that show an all-inclusive model can:

• Be environmentally responsible

• Create genuine benefit for local people and suppliers

• Minimise waste and emissions

• Offer authentic, culturally respectful experiences

• Provide transparency and ethical operations

The awards formed part of World Travel Market (WTM) Africa, a leading annual tourism and travel exhibition attracting over 6,000 industry professionals. Hosted in partnership with the Responsible Tourism Partnership, the awards recognise individuals, destinations, and businesses across Africa that lead in environmental, social, and economic sustainability—those who are making responsible tourism the norm, not the exception.

“We are incredibly proud to be recognised among Africa’s sustainability leaders,” said Oliver Fox, of Foxes Safari Camps - Marketing and Operations. “This award reflects the commitment of our entire team to not only provide unforgettable safari experiences, but to ensure our presence benefits the people, wildlife, and landscapes of Tanzania.”

Foxes Safari Camps operates on a self-sustaining model developed over decades of working in some of Tanzania’s most remote regions. The company grows its own food on a family-run farm, constructs furniture and fittings using timber from its own reforestation projects, and produces uniforms and soft furnishings through local tailoring initiatives.

All lodges are powered entirely by solar energy, and logistics are managed internally to ensure reliability and reduce environmental impact.

This integrated approach not only lowers the company’s footprint, but also creates long-term employment, supports skills development, and strengthens local supply chains.

Central to this model is the Foxes Community and Wildlife Conservation Trust, an independent NGO founded by the family to provide healthcare, education, rainforest protection and rehabilitation, and broader conservation support to vulnerable communities, particularly those affected by HIV/AIDS.

With a team that includes many long-serving staff, and a supply chain that is almost entirely Tanzanian, Foxes Safari Camps demonstrates how tourism can thrive through independence, responsibility, and deep community connection.

For more information:

WTM: https://www.wtm.com/africa/en-gb/about.html

Website: https://www.foxessafaricamps.com/

WTM: https://www.wtm.com/africa/en-gb/about.html

Image credits: Foxes Safari Camps / Love Africa Marketing

Contact: oliverfox@safaricamps.info