TATO trains 500+ safari guides on conduct and ethics

Wilbard Chambulo, TATO Board of Directors Chairman, at the session in Arusha. 

The Tanzania Association of Tour Operators (TATO) has completed the Safari Guiding Code of Conduct and Ethics Training for driver guides with 530 participants from its member companies.

The training was done in two phases in Arusha, targeting driver guides with the goal of reinforcing professionalism, guest safety and ethical standards within Tanzania’s tourism sector.

The sessions, facilitated by experienced tourism and training professionals, were designed to offer theoretical insights and practical guidance – and provided a structured platform to better the quality of service delivery, strengthen ethical values and improve the overall visitor experience across the country’s safari circuits.

The training sessions also incorporated interactive elements such as case studies, real-life scenarios and guided discussions, which allowed participants to engage actively and reflect on their roles and responsibilities.

Key topics covered during the training sessions included:

• Code of conduct for professional safari guiding

• Guest care and communication skills

• Emergency preparedness and safety protocols

• Cultural sensitivity and responsible tourism

• Ethical wildlife viewing and environmental conservation

• Appearance, punctuality and professional etiquette