The Zanzibar Collection appoints Forth Representation to strengthen UK trade presence

The Zanzibar Collection, a portfolio of award-winning luxury boutique hotels and experiences in Zanzibar, is pleased to announce the appointment of Forth Representation to manage its sales and marketing representation in the United Kingdom.

Industry professional Gary Toshack will lead the account and represent The Zanzibar Collection across the UK travel trade market.

This appointment reflects The Raguz family’s continued commitment to strengthening relationships with UK tour operators, travel advisors, and industry partners, while further raising awareness of The Zanzibar Collection properties as a leading collection in Zanzibar.

Gary Toshack brings extensive experience in travel trade representation and luxury hospitality, with a strong track record of developing successful partnerships and driving brand growth in the UK market. Through Forth Representation, Gary will oversee trade engagement, training, product updates, and strategic sales initiatives for The Zanzibar Collection.

The Zanzibar Collection features a distinctive portfolio of properties including, Baraza Resort & Spa, Zawadi Zanzibar, Breezes Beach Club & Spa, and The Palms Zanzibar. Each property offers guests a unique blend of authentic Zanzibari culture, exceptional service, and premium beachfront locations.

Commenting on the appointment, Sujit Shah said: "The UK remains one of our most important source markets, and we are delighted to partner with Forth Representation. Gary’s expertise and strong industry relationships make him ideally placed to support our valued trade partners and continue to grow our presence in the market."

Gary Toshack, Director at Forth Representation, added: "The Zanzibar Collection is one of the most established and recognisable portfolios on the island, so this is a partnership I am particularly pleased to bring into Forth. There is consistent demand in the UK for Zanzibar within safari and beach itineraries, and the Collection sits in a very good position to benefit from that. My focus will be on deepening engagement with established trade partners, developing new relationships, and ensuring the product is well understood and consistently positioned across the market. Our teams in Zanzibar and Nairobi remains fully accessible, and partners are always welcome to continue liaising with us directly as usual.

This appointment is designed to complement our existing relationships with added local support. UK travel trade partners are encouraged to contact Gary Toshack for product training, marketing support, and partnership opportunities.

About The Zanzibar CollectionThe Zanzibar Collection is a portfolio of award-winning luxury resorts located across Zanzibar, offering distinctive experiences rooted in local culture, exceptional service and prime beachfront settings. For more information, visit www.thezanzibarcollection.com

UK Trade Contact : Gary Toshack - Market Representative

gary@forthrepresentation.com / +44 (0)7568 333 960